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Difference Inc. was incorporated by Malini Shah in the year 2001. Malini’s passion towards art and her husband’s experience in the diamond trade for more than 20 years inspired her to incorporate this company. She is an Accredited Jewelry Professional (AJP) from Gemological Institute of America. She runs this company independently with support from her vendors and loyalty of her customers. Since incorporating this company and till date Malini has been able to provide exceptional savings and personalized service to customers who have purchased jewelry items from her.

Difference offers: Customized Jewelry, Bridal Jewelry, Fine Jewelry, Men’s Jewelry and Gift ideas at you will get the one-on-one shopping experience.


We will help you find the perfect gift, creating unique one-of-a-kind custom jewelry; making your dream a reality. The transformation of your vision and imagination will always maintain the highest quality standards at every stage, making your jewelry with a difference.

 Most of the jewelry items offered on our web site under Jewelry & Bridal Jewelry category are put into production once a customer places an order on the same day. Under the Diamonds category we offer a list of GIA certified diamonds in different shape, size, color & clarity. Under the Fashion Jewelry category, we offer jewelry items that are perfect gift ideas &/or substitute to higher priced jewelry items. Our primary goal is customer satisfaction. We don’t want any of our customers to get an item that is not to their expectation. Due to the nature of our operation, we don’t allow returns on custom made Jewelry. Jewelry items purchased from our Jewelry & Fashion Jewelry categories are eligible for return. Please visit Before You Buy & Customer Service pages for more information. Thank you for visiting our web site, it would be our pleasure to get your feedback with any questions or comments or suggestions on items that are offered.

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